Revisit the now-iconic music video for “Apes-t” below. More is being learned about the covert filming of Beyonce and Jay-Zs new video Apes,' which has become the talk of social media. It’s in the heart of the Musée du Louvre that Beyoncé and Jay-Z filmed Apeshit, their latest video, which they released under their surname The Carters. Beyonce and Jay-Zs music video, 'Apeshit helps the Louvre Museumin Paris break record. This trail shows you the paintings, sculptures and settings that inspired them for this. Beyonce, Jay-Z music video helps Louvre break record GMA - YouTube. Beyonc and Jay-Z chose the Louvre as their shooting location. The Louvre also capitalized on the endorsement of the powerhouse couple by turning footage from their visit into a 90-minute “JAY-Z and Beyoncé at the Louvre” themed tour in July. Experience a rare sight as international superstar Beyonce, accompanied by Jay-Z and their entourage, gracefully exits the iconic Louvre Museum in Paris. In 2018, the Carters shook things up at the venerable Louvre palace Follow this trail to see the highlights the superstar couple picked out for their ‘APEST’ music video. At the time of the visual’s release in June 2018, a spokesperson shared that the couple “visited the Louvre four times in the last 10 years.”Ī spokesperson also added, “The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks.” How much the couple paid to rent out the museum and receive unprecedented access remains unknown. The Louvre has remained relatively tight-lipped regarding how the music video and its concept came to be executed. This likely could also be credited to the Carters’ undeniable influence and high-profile music video, which has since been viewed more than 150 million times. “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year.”Īdditionally, the museum maintains its ability to attract young visitors by citing that 50% of its clientele are under the age of 30. “It’s clear that 2018 was a remarkable year for the international reputation of the Louvre,” the museum’s director, Jean-Luc Martinez, shared in an interview during a French radio appearance. According to The Guardian, the increase in attendance makes for the museum’s best year since 2012, during which 9.7 million visitors frequented its galleries. The clip showed the Carters having their own private run of the famous Parisian art. While the Louvre is already credited as the most popular museum in the world, the Carters helped break a new visitor record.Īs reported, over 10 million people visited the iconic location in 2018, resulting in a 25 percent rise in visitors from the previous year. The Louvre has created a guided tour of the art featured in Beyoncé and Jay-Z ‘s new Apeshit video. The stunning visual, directed by frequent collaborator Ricky Saiz, featured the power couple running through their fierce vocal contributions in front of an Egyptian sphinx, an internationally renowned collection of neo-classical French paintings, and the glorious architecture of the famed museum. (YouTube) In the first music video from their collaborative album, Everything Is Love, Beyoncé and Jay-Z completely take over the Louvre. Given free reign of the Louvre, you’d hope the Carters would have had more adventurous taste.Beyoncé and JAY-Z upped the ante last year by filming their music video for the Everything Is Love cut “Apes-t” in the Louvre. A still from Beyoncé and Jay-Z’s Apeshit. 'During their last visit in May 2018, they explained their idea of filming,' the Louvre added. In a statement, the museum said Beyoncé and Jay Z had visited the Louvre four times in the last 10 years. How much more compelling and challenging would it have been to see shots of Beyoncé and Jay-Z in the Pavillon des Sessions, where the Louvre lumps together artifacts from Africa, Asia, the Americas, and Oceania? Or amid the Assyrian reliefs in its Department of Near Eastern Antiquities at a time when the Assyrian artistic heritage continues to be threatened in Iraq and Syria? It’s indisputably striking (and amazing) to see Beyoncé at the center of a line of dancers moving in perfect synchronicity beneath David’s “Coronation of Napoleon,” but it also seems like a pretty obvious pick. The video shows the power couple taking up space in one of the whitest art institutions on the continent of Europe. Rather than familiar examples of European painting and Greco-Roman statuary, why not pose more difficult questions about what’s in the coffers of European museums? The shots of Benoist’s “Portrait of a Black Woman” and those in which the couple flanks the Great Sphinx of Tanis begin to hint at such issues, but more could have done in this vein. Beyoncé and Jay-Z in front of the Great Sphinx of Tanisīut the video also represents something of a missed opportunity.
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